Labour and Wait, 85 Redchurch St, London E2 7DJ
Rachel Wythe-Moran and Simon Watkins’ shop was born of discontent. Bored with their respective jobs as menswear designers and disillusioned with the fickle world of fashion, they were both looking for an escape. Designing for the high street wasn’t cutting it anymore. “It had all become very samey and boring. The design aspect involved reinventing the wheel every six months” says Rachel. Simon wondered why design had to be trend-oriented: “The things I like to wear, I’ve always liked. Why can’t this apply to all the products in my life?”